IMB Innovation Team

Stop doing what doesn't matter.

Every organization accumulates work that once served a purpose and no longer does. The Elimination Project finds it, evaluates it, and eliminates it — so our people can spend their time on the mission, not the paperwork.

Submit Something to Eliminate See the Decision Log

Three steps. Repeated often.

We apply design thinking to every requirement, form, meeting, and report. If it doesn't earn its place, it goes.

1

Submit

Anyone can submit something that feels like admin burden — a report nobody reads, a training that duplicates another, a form that asks for what we already have. No gatekeeping. No blame.

2

Evaluate

The first question is always Why are we even doing this? Then: what problem is it solving, is that problem ours to solve, and does it need a solution at all? And two blunt ones: Would it matter if we stopped? Would anyone miss it?

3

Decide

We eliminate, consolidate, modify, or keep — and we publish the reasoning, short and plain: the call, why it matters, then the detail. Nothing gets killed in a back room; nothing survives by inertia.

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Submitted
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Reviewed
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Eliminated
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Hours / Year Saved

What we stopped doing lately

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Addition by subtraction.

Organizations default to adding. New initiative, new report, new meeting, new training — all well-intentioned, all piled on top of what came before. Nobody's job is to remove.

It usually starts with a solution in search of a problem. A bloated organization begins solving problems that aren't its to solve, providing oversight because it can rather than because it's strategic. So we start with the problem, ask whether it's ours, and ask whether it needs solving at all. We don't try to solve every problem.

This project makes removal somebody's job. Because every hour our teams spend on admin burden that doesn't serve the mission is an hour not spent on the mission itself. That math compounds — across thousands of people, over years.

If you're reading this and thinking of something that wastes time and doesn't clearly serve the mission — submit it. The worst case is we look at it and decide to keep it. The best case is we free up a piece of your week.